What I Can Teach You About

2 months ago aebi Comments Off on What I Can Teach You About

Tips on How to Integrate Seasonal Design into Your Branding

Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.

Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.

Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.

Have your logo speak happy holidays.

Your logo can speak volumes about your brand and its message to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.

Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.

The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun incorporating the Santa hats and the pumpkins into your brand but don’t forget to your company recognizable through the logo.

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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.

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Social media and Seasonal Design.

The best place to implement seasonal design elements into is social media.

You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. See this for more information now!

You can post blog contents that are relevant to the season if you have a company blog. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.

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